Thursday, November 19, 2009

And The Beat Goes On

Howdy Burger Lovers,

Sitting here on the cusp of Friday. Pretty exciting week, gotta say. We're seeing more and more of you return, which is absolutely wonderful and extremely flattering. We really love that the Stuy folks have made us a regular stop on their Lunch tour and have been covered in the Stuyvesant Spectator. And we really love that we've become a regular frites stop for the kids pouring out of PS234 after school.

What's really been humbling and at the same time very affirming is seeing a steady number of people travel down to visit us because they heard about us from friends. We've had a good number of folks travel down from Chelsea, but this week we received a pick up order from Rosalie, who came down from 36th Street. Wow! We were completely blown away. Wow again.

It's also been very cool to see that our dinner experiment is working out. We love the fact that not only are the folks working in the area taking a shine to us as a lunch option, but the resident Tribecans and BPC-ites, have deemed us dinner worthy as well.

The response has been great to our Burger of the Week. You've really taken a shine to it. Next week, we're rolling out another one. Will have Merguez, the legendary Moroccan spicy lamb sausage, transmogrified into an amazing burger. More details to follow...

With the chill in the air, we figured soup would be a good thing. Stay tuned for a weekly roster of wonderful veloutes and such.

And lastly, we're really psyched about this one, in addition to continuing with our Phone Ahead Pick Up Service, we're going to start doing delivery. Yep, that's right. Starting Monday we'll be doing delivery. At first in a limited radius, but as we master it and feel confident that the product that arrives to you is the quality we want it to be, we'll expand it. Initially, you'll have to call us to place your order, but in short order we'll make it web-based through our website and hopefully Seamless Web or

So that's about it. It's been an exhilarating, humbling, exciting, kooky ride. And we think the ride's just getting started.

Stay tuned....and tell your friends.

With Much Appreciation,


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